Company Mission and Strategy

Driving Digital World

• In focus — digital Clients

  Digital clients are people who choose smartphones, actively use mobile internet, prefer applications on their devices, communicate via messengers, use their phone as a wallet, and consume a large amount of internet traffic monthly.

• Product

  We will launch products designed to create value for digital clients. The strategy emphasizes attracting clients by offering higher quality and more useful services, rather than focusing solely on the number of connections or acquiring new clients through price reductions.

• Big data

  By analyzing big data, we aim to better understand the desires of each specific client to offer them relevant services. We aggregate open information about client values, needs, and behavior from various sources. By analyzing this data, we intend to create better products for both new and existing clients.

• Sales and service network

  We aim to achieve better access to high-revenue digital clients while minimizing costs. The company plans to promote services through its own and branded salons, as well as online channels. The objective is to increase the base of high-revenue clients using non-price competition methods. An example given is working with dealers using a "contribution margin" metric, which considers not only profit from the initial connection but also from additional services used by the client throughout the month. This approach is intended to motivate partners to connect "quality" clients, rather than just pursuing high volumes of connections.

• ICT and IoT

  We have built a significant foundation in the corporate segment, demonstrating growth faster than the market in both mobile and fixed-line businesses. Future growth in the corporate segment will be supported by introducing valuable comprehensive offerings and implementing projects in the field of information and communication technologies. By creating an ecosystem of partnerships, we aim to offer our corporate clients comprehensive industry solutions.